Revista

Nome:
Marketing Science web
Rankings:
Pontos Posição
CEF.UP+NIPE (average of all rankings) (2012) 48.12 27/501
ABS (2010) 100.0 23/288
Australian RC (2010) 100.0 28/479
CNRS (2008) 80.0 14/336
Combes and Linnemer (2003) 33.0 117/253
Ideas discounted recursive impact factor (2012) 2.33 169/396
ISI, JCR SSE, Article Influence Score (2010) 16.83 46/316
ISI, JCR SSE, Impact Factor (2010) 23.2 77/388
Lubrano et al (2003) 60.0 34/211
Ritzberger (2008) 14.81 25/153
Schneider and Ursprung (2008) 80.0 26/278
Source Normalized Impact per Paper (SNIP) (2011) 19.85 81/476
Tinbergen Institute (2011) 50.0 12/119
Article Influence Score (2019) 2.22 54/428
Impact Factor (2019) 3.02 83/440
Impact Factor (5 year) (2019) 4.04 72/428
SJR - Scimago (2019) 7.17 21/549
Count (2020) 1.0 447/640
Artigos 25:

Skimming from the Bottom: Empirical Evidence of Adverse Selection When Poaching Customers
Przemyslaw Jeziorski, Elena Krasnokutskaya, Olivia Ceccarini
vol. 38, 2019, p. 543-566.

The Performance Measurement Trap
Dmitri Kuksov, Miguel Villas-Boas
vol. 38, 2019, p. 68-87.

A Dynamic Model of Repositioning
Miguel Villas-Boas
vol. 37, 2018, p. 279-293.

Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management
Miguel Godinho de Matos, Pedro Ferreira, Rodrigo Belo
vol. 37, 2018, p. 793-811.

Competitive Targeted Advertising with Price Discrimination
Rosa Branca Esteves, Joana Resende
vol. 35, 2016, p. 576-587.

Too Much Information? Information Provision and Search Costs
Fernando Branco, Monic Sun, Miguel Villas-Boas
vol. 35, 2016, p. 605-618.

Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective
Alberto Sa Vinhas, Jan B. Heide
vol. 34, 2015, p. 160-175.

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, Zainab Jamal
vol. 31, 2012, p. 406-432.

Measuring the Impact of Negative Demand Shocks on Car Dealer Networks
Paulo Albuquerque, Bart Bronnenberg
vol. 31, 2012, p. 4-23.

Sequential and Temporal Dynamics of Online Opinion
David Godes, José C. Silva
vol. 31, 2012, p. 448-473.

Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality
Nuno Camacho, Bas Donkers
vol. 30, 2011, p. 305-302.

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
Michaela Draganska, Daniel Klapper, Sofia Villas-Boas
vol. 29, 2010, p. 57-74.

Online Demand under Limited Consumer Search
Jun B. Kim, Paulo Albuquerque, Bart Bronnenberg
vol. 29, 2010, p. 1001-1023.

When More Alternatives Lead to Less Choice
Dmitri Kuksov, Miguel Villas-Boas
vol. 29, 2010, p. 507-524.

Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category
Paulo Albuquerque, Bart Bronnenberg
vol. 28, 2009, p. 356-372.

Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers
Fernando Machado, Rajiv Sinha
vol. 26, 2007, p. 834-850.

The Targeting of Advertising
Ganesh Iyer, David Soberman, Miguel Villas-Boas
vol. 24, 2005, p. 461-476.

Communication Strategies and Product Line Design
Miguel Villas-Boas
vol. 23, 2004, p. 304-316.

Consumer Learning, Brand Loyalty, and Competition
Miguel Villas-Boas
vol. 23, 2004, p. 134-145.

Product Line Design for a Distribution Channel
Miguel Villas-Boas
vol. 17, 1998, p. 156-169.

Asymmetric Reference Price Effects and Dynamic Pricing Policies
Praveen Kopalle, Ambar Rao, João Borges de Assunção
vol. 15, 1996, p. 60-85.

A Theory of Forward Buying, Merchandising, and Trade Deals
Rajiv Lal, John Little, Miguel Villas-Boas
vol. 15, 1996, p. 21-37.

Sleeping with the Enemy: Should Competitors Share the Same Advertising Agency?
Miguel Villas-Boas
vol. 13, 1994, p. 190-202.

Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test
Miguel Villas-Boas
vol. 12, 1993, p. 88-102.

The Optimality of Consumer Stockpiling Strategies
Robert Meyer, João Borges de Assunção
vol. 9, 1990, p. 18-41.

Voltar