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Author

Name:
Bart Bronnenberg
Articles 3:

Measuring the Impact of Negative Demand Shocks on Car Dealer Networks
Paulo Albuquerque, Bart Bronnenberg
Marketing Science, vol. 31, 2012, p. 4-23.

Online Demand under Limited Consumer Search
Jun B. Kim, Paulo Albuquerque, Bart Bronnenberg
Marketing Science, vol. 29, 2010, p. 1001-1023.

Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category
Paulo Albuquerque, Bart Bronnenberg
Marketing Science, vol. 28, 2009, p. 356-372.

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