Title:

The Performance Measurement Trap

Authors:

Dmitri Kuksov (University of Texas at Dallas)
Miguel Villas-Boas (University of California)

Journal:

Marketing Science

Year:

2019

Volume:

38

Number:

1

Pages:

68-87

JEL codes:

D86 - Economics of Contract: Theory
D21 - Firm Behavior
D82 - Asymmetric and Private Information
L25 - Firm Performance: Size, Diversification and Scope, Age, Profit, and Sales