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Article
Title:
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
Authors:
Paulo Albuquerque
(
U Rochester
)
Polykarpos Pavlidis
(
U Rochester
)
Udi Chatow
(
Hewlett-Packard Company, Palo Alto
)
Kay-Yut Chen
(
Hewlett-Packard Company, Palo Alto
)
Zainab Jamal
(
Hewlett-Packard Company, Palo Alto
)
Journal:
Marketing Science
Year:
2012
Volume:
31
Pages:
406-432
JEL codes:
D12 - Consumer Economics: Empirical Analysis
L17 - Open Source Products and Markets
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce
L86 - Information and Internet Services; Computer Software
M31 - Marketing
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