Título:

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Autores:

Paulo Albuquerque (U Rochester)
Polykarpos Pavlidis (U Rochester)
Udi Chatow (Hewlett-Packard Company, Palo Alto)
Kay-Yut Chen (Hewlett-Packard Company, Palo Alto)
Zainab Jamal (Hewlett-Packard Company, Palo Alto)

Revista:

Marketing Science

Ano:

2012

Volume:

31

Páginas:

406-432

Códigos JEL:

D12 - Consumer Economics: Empirical Analysis
L17 - Open Source Products and Markets
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce
L86 - Information and Internet Services; Computer Software
M31 - Marketing