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Author

Name:
Dmitri Kuksov
Articles 2:

The Performance Measurement Trap
Dmitri Kuksov, Miguel Villas-Boas
Marketing Science, vol. 38, 2019, p. 68-87.

When More Alternatives Lead to Less Choice
Dmitri Kuksov, Miguel Villas-Boas
Marketing Science, vol. 29, 2010, p. 507-524.

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