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Article
Title:
Too Much Information? Information Provision and Search Costs
Authors:
Fernando Branco
(
U Católica Portuguesa
) (
U Católica Portuguesa
)
Monic Sun
(
U Boston
)
Miguel Villas-Boas
(
U CA, Berkeley
)
Journal:
Marketing Science
Year:
2016
Volume:
35
Number:
4
Pages:
605-618
JEL codes:
D11 - Consumer Economics: Theory
L15 - Information and Product Quality; Standardization and Compatibility
M31 - Marketing
D83 - Search; Learning; Information and Knowledge; Communication; Belief
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