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Article
Title:
A Theory of Forward Buying, Merchandising, and Trade Deals
Authors:
Rajiv Lal
(
Stanford U
)
John Little
(
MIT
)
Miguel Villas-Boas
(
U CA, Berkeley
,
U Católica Portuguesa
)
U Católica Portuguesa
)
Journal:
Marketing Science
Year:
1996
Volume:
15
Pages:
21-37
JEL codes:
M31 - Marketing
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce
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