Title:

Competitive Targeted Advertising with Price Discrimination

Authors:

Rosa Branca Esteves (U Minho)
Joana Resende (U Porto)

Journal:

Marketing Science

Year:

2016

Volume:

35

Number:

4

Pages:

576-587

JEL codes:

L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
M31 - Marketing
M37 - Advertising