Autor

Nome:
Kay-Yut Chen
Habilitações:
Doutoramento: California Institute of Technology, The Strategic Behavior of Rational Novices, 1994
Licenciatura: California Institute of Technology, Bachelor of Science in Physics, 1989
e-mail:
kayyutchen@yahoo.com
Artigo 1:

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, Zainab Jamal
Marketing Science, vol. 31, 2012, p. 406-432.

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