Título:

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

Autores:

Michaela Draganska (Stanford U)
Daniel Klapper (U Frankfurt)
Sofia Villas-Boas (U CA, Berkeley)

Revista:

Marketing Science

Ano:

2010

Volume:

29

Páginas:

57-74

Códigos JEL:

C78 - Bargaining Theory; Matching Theory
L14 - Transactional Relationships; Contracts and Reputation; Networks
L66 - Food; Beverages; Cosmetics; Tobacco
M31 - Marketing