Article
- Title:
- Communication Strategies and Product Line Design
- Author:
-
Miguel Villas-Boas
(U CA, Berkeley)
- Journal:
-
Marketing Science
- Year:
- 2004
- Volume:
- 23
- Pages:
- 304-316
- JEL codes:
-
M37 - Advertising
L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
M11 - Production Management
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