When (Not) to Indulge in 'Puffery': The Role of Consumer Expectations and Brand Goodwill in Determining Advertised and Actual Product Quality
Praveen Kopalle, João Borges de Assunção
Managerial and Decision Economics, vol. 21, 2000, p. 223-241.

The Role of Market Expansion on Equilibrium Bundling Strategies
Praveen Kopalle, Aradhna Krishna, João Borges de Assunção
Managerial and Decision Economics, vol. 20, 1999, p. 365-377.

Asymmetric Reference Price Effects and Dynamic Pricing Policies
Praveen Kopalle, Ambar Rao, João Borges de Assunção
Marketing Science, vol. 15, 1996, p. 60-85.

The Optimality of Consumer Stockpiling Strategies
Robert Meyer, João Borges de Assunção
Marketing Science, vol. 9, 1990, p. 18-41.