Title:

Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test

Author:

Miguel Villas-Boas (U CA, Berkeley)

Journal:

Marketing Science

Year:

1993

Volume:

12

Pages:

88-102

JEL codes:

L13 - Oligopoly and Other Imperfect Markets
M37 - Advertising