Article
- Title:
- Consumer Learning, Brand Loyalty, and Competition
- Author:
-
Miguel Villas-Boas
(U CA, Berkeley)
- Journal:
-
Marketing Science
- Year:
- 2004
- Volume:
- 23
- Pages:
- 134-145
- JEL codes:
-
M37 - Advertising
L15 - Information and Product Quality; Standardization and Compatibility
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