A Theory of Forward Buying, Merchandising, and Trade Deals
Rajiv Lal, John Little, Miguel Villas-Boas
Marketing Science, vol. 15, 1996, p. 21-37.

Exclusive Dealing and Price Promotions
Rajiv Lal, Miguel Villas-Boas
Journal of Business, vol. 69, 1996, p. 159-172.