Título:

Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective

Autores:

Alberto Sa Vinhas (U Washington)
Jan B. Heide (U WI)

Revista:

Marketing Science

Ano:

2015

Volume:

34

Número:

1

Páginas:

160-175

Códigos JEL:

D12 - Consumer Economics: Empirical Analysis
L14 - Transactional Relationships; Contracts and Reputation; Networks
M31 - Marketing
L6 - Industry Studies: Manufacturing
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce