Title:

A Dynamic Model of Repositioning

Author:

Miguel Villas-Boas (University of California)

Journal:

Marketing Science

Year:

2018

Volume:

37

Number:

2

Pages:

279-293

JEL codes:

D11 - Consumer Economics: Theory
M31 - Marketing
D21 - Firm Behavior
D92 - Intertemporal Firm Choice and Growth, Investment, or Financing