Article

Title:
Measuring the Impact of Negative Demand Shocks on Car Dealer Networks
Journal:
Marketing Science
Year:
2012
Volume:
31
Pages:
4-23
JEL codes:
D12 - Consumer Economics: Empirical Analysis
L14 - Transactional Relationships; Contracts and Reputation; Networks
L25 - Firm Performance: Size, Diversification and Scope, Age, Profit, and Sales
L62 - Automobiles; Other Transportation Equipment
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce
Back