Título:

Online Demand under Limited Consumer Search

Autores:

Jun B. Kim (GA Institute of Technology)
Paulo Albuquerque (U Rochester)
Bart Bronnenberg (U Tilburg)

Revista:

Marketing Science

Ano:

2010

Volume:

29

Páginas:

1001-1023

Códigos JEL:

D12 - Consumer Economics: Empirical Analysis
D83 - Search; Learning; Information and Knowledge; Communication; Belief
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce