Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
9.62
Paulo Albuquerque,
Polykarpos Pavlidis,
Udi Chatow,
Kay-Yut Chen,
Zainab Jamal
Marketing Science,
vol. 31, 2012, p. 406-432.
Measuring the Impact of Negative Demand Shocks on Car Dealer Networks
24.06
Paulo Albuquerque,
Bart Bronnenberg
Marketing Science,
vol. 31, 2012, p. 4-23.
Online Demand under Limited Consumer Search
16.04
Jun B. Kim,
Paulo Albuquerque,
Bart Bronnenberg
Marketing Science,
vol. 29, 2010, p. 1001-1023.
Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category
24.06
Paulo Albuquerque,
Bart Bronnenberg
Marketing Science,
vol. 28, 2009, p. 356-372.