Author

Name:
Miguel Godinho de Matos
Article 1:
Ranking: CEF.UP+NIPE (average of all rankings) (2012).

Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management 16.04
Miguel Godinho de Matos, Pedro Ferreira, Rodrigo Belo
Marketing Science, vol. 37, 2018, p. 793-811.

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