Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
Paulo Albuquerque,
Polykarpos Pavlidis,
Udi Chatow,
Kay-Yut Chen,
Zainab Jamal
Marketing Science,
vol. 31, 2012, p. 406-432.
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
Paulo Albuquerque,
Polykarpos Pavlidis,
Udi Chatow,
Kay-Yut Chen,
Zainab Jamal
Marketing Science,
vol. 31, 2012, p. 406-432.
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
Paulo Albuquerque,
Polykarpos Pavlidis,
Udi Chatow,
Kay-Yut Chen,
Zainab Jamal
Marketing Science,
vol. 31, 2012, p. 406-432.