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Article
Title:
Risks Deter but Pleasures Allure: Is Pleasure More Important?
Authors:
Li-Wei Chao
(
U Porto
,
U PA
)
Helena Szrek
(
U Porto
)
Rui Militão Leite
(
U Porto
)
Karl Peltzer
(
U Pretoria
,
U Limpopo
)
Shandir Ramlagan
(
U Pretoria
)
Journal:
Judgment And Decision Making
Year:
2015
Volume:
10
Number:
3
Pages:
204-218
JEL codes:
D12 - Consumer Economics: Empirical Analysis
D81 - Criteria for Decision-Making under Risk and Uncertainty
O12 - Microeconomic Analyses of Economic Development
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