Flying under the Radar: Perverse Package Size Effects on Consumption Self-Regulation
Rita Vale, Rik Pieters, Marcel Zeelenberg
Journal Of Consumer Research, vol. 35, 2008, p. 380-390.

Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions
Maria Louro, Rik Pieters, Marcel Zeelenberg
Journal Of Consumer Research, vol. 31, 2005, p. 833-840.