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Author

Name:
Maria Louro
Educations:
Ph D: U Tilburg, Marketing, 2005
Bachelor: UCP, Business, 1998
e-mail:
mjlouro@fe.unl.pt
URL:
http://docentes.fe.unl.pt/~louro/index.htm
Article 1:

Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions
Maria Louro, Rik Pieters, Marcel Zeelenberg
Journal Of Consumer Research, vol. 31, 2005, p. 833-840.

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