Title:

Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions

Authors:

Maria Louro (U Tilburg)
Rik Pieters (U Tilburg)
Marcel Zeelenberg (U Tilburg)

Journal:

Journal Of Consumer Research

Year:

2005

Volume:

31

Pages:

833-840

JEL code:

M31 - Marketing