How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses.
Belém Barbosa, José Ramón, Dag Bennett
Journal of Technology Transfer, vol. 49, 2024, p. 69-103.

How Do Entrepreneurs Perform Digital Marketing across the Customer Journey? A Review and Discussion of the Main Uses
Belém Barbosa, José Ramón, Dag Bennett
Journal of Technology Transfer, vol. 49, 2024, p. 69-103.