Título:

How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses.

Autores:

Belém Barbosa (U Porto, FEP, U Porto)
José Ramón (Rey Juan Carlos U)
Dag Bennett (London South Bank University)

Revista:

Journal Of Technology Transfer

Ano:

2024

Volume:

49

Número:

1

Páginas:

69-103