Title:

How Do Entrepreneurs Perform Digital Marketing across the Customer Journey? A Review and Discussion of the Main Uses

Authors:

Belém Barbosa (U Porto)
José Ramón (Rey Juan Carlos U)
Dag Bennett (London South Bank University)

Journal:

Journal of Technology Transfer

Year:

2024

Volume:

49

Number:

1

Pages:

69-103

JEL codes:

M13 - Entrepreneurship
M31 - Marketing

DOI:

10.1007/s10961-022-09978-2