Corporate Hypocrisy and Social Responsibility: A Comparative Study of Brand Crises Effect on Consumer's Attitude toward Brands
Ana Luisa Santos,
Beatriz Casais
World Review Of Entrepreneurship Management And Sustainable Development,
vol. 15, 2019, p. 110-131.
'Portugal, the Best Destination': The Case Study of a CSR Communication That Changed Mentalities and Increased Business Performance
Beatriz Casais,
Bruno Sousa
World Review Of Entrepreneurship Management And Sustainable Development,
vol. 15, 2019, p. 29-41.