Title:

'Portugal, the Best Destination': The Case Study of a CSR Communication That Changed Mentalities and Increased Business Performance

Authors:

Beatriz Casais (U Minho, IPAM)
Bruno Sousa (Inst Politécnico do Cávado e do Ave)

Journal:

World Review Of Entrepreneurship Management And Sustainable Development

Year:

2019

Volume:

15

Number:

1-2

Pages:

29-41

JEL codes:

D21 - Firm Behavior
L25 - Firm Performance: Size, Diversification and Scope, Age, Profit, and Sales
M14 - Corporate Culture; Social Responsibility