Title:

Corporate Hypocrisy and Social Responsibility: A Comparative Study of Brand Crises Effect on Consumer's Attitude toward Brands

Authors:

Ana Luisa Santos (U Minho)
Beatriz Casais (U Minho, IPAM)

Journal:

World Review Of Entrepreneurship Management And Sustainable Development

Year:

2019

Volume:

15

Number:

1-2

Pages:

110-131

JEL codes:

D12 - Consumer Economics: Empirical Analysis
M31 - Marketing
D21 - Firm Behavior
M14 - Corporate Culture; Social Responsibility