Título:

Corporate Hypocrisy and Social Responsibility: A Comparative Study of Brand Crises Effect on Consumer's Attitude toward Brands

Autores:

Ana Luisa Santos (U Minho)
Beatriz Casais (U Minho, IPAM)

Revista:

World Review Of Entrepreneurship Management And Sustainable Development

Ano:

2019

Volume:

15

Número:

1-2

Páginas:

110-131

Códigos JEL:

D12 - Consumer Economics: Empirical Analysis
M31 - Marketing
D21 - Firm Behavior
M14 - Corporate Culture; Social Responsibility