Article

Title:
When (Not) to Indulge in 'Puffery': The Role of Consumer Expectations and Brand Goodwill in Determining Advertised and Actual Product Quality
Journal:
Managerial And Decision Economics
Year:
2000
Volume:
21
Pages:
223-241
JEL codes:
M37 - Advertising
L15 - Information and Product Quality; Standardization and Compatibility
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