Title:

When (Not) to Indulge in 'Puffery': The Role of Consumer Expectations and Brand Goodwill in Determining Advertised and Actual Product Quality

Authors:

Praveen Kopalle (Dartmouth Col)
João Borges de Assunção (U Católica Portuguesa) (U Católica Portuguesa)

Journal:

Managerial and Decision Economics

Year:

2000

Volume:

21

Pages:

223-241

JEL codes:

M37 - Advertising
L15 - Information and Product Quality; Standardization and Compatibility