Title:

Can Personalized Pricing Be a Winning Strategy in Oligopolistic Markets with Heterogeneous Demand Customers? Yes, It Can

Author:

Rosa Branca Esteves (U Minho)

Journal:

International Journal of Industrial Organization

Year:

2022

Volume:

85

JEL codes:

D11 - Consumer Economics: Theory
D21 - Firm Behavior
D4 - Market Structure and Pricing
D82 - Asymmetric and Private Information
L25 - Firm Performance: Size, Diversification and Scope, Age, Profit, and Sales

DOI:

10.1016/j.ijindorg.2022.102874