Title:

Margins and Market Shares: Pharmacy Incentives for Generic Substitution

Authors:

Kurt Brekke (Norwegian School of Economics)
Tor Helge Holmas (Uni Rokkan Centre, Bergen)
Odd Rune Straume (U Minho, U Bergen)

Journal:

European Economic Review

Year:

2013

Volume:

61

Pages:

116-131

JEL codes:

L65 - Chemicals; Rubber; Drugs; Biotechnology
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce
M31 - Marketing
M37 - Advertising