Title:

Personalized Pricing and Advertising: Who Are the Winners?

Authors:

Rosa Branca Esteves (U Minho)
Joana Resende (U Porto)

Journal:

International Journal of Industrial Organization

Year:

2019

Volume:

63

Pages:

239-282

JEL codes:

L13 - Oligopoly and Other Imperfect Markets
M37 - Advertising
D4 - Market Structure and Pricing

DOI:

10.1016/j.ijindorg.2018.11.003