Title:

Customer Poaching and Advertising

Author:

Rosa Branca Esteves (U Minho)

Journal:

Journal of Industrial Economics

Year:

2009

Volume:

57

Pages:

112-146

JEL codes:

D24 - Production; Cost; Capital and Total Factor Productivity; Capacity
L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
M37 - Advertising