Author

Name:
Carlos J S Lourenço
Educations:
Master: ISCTE, 2004
Bachelor: Universidade Católica Portuguesa, 2001
FCT research center:
Unidade de Investigação em Desenvolvimento Empresarial - UNIDE (2015)
Article 1:

The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis
Carlos J S Lourenço, Els Gijsbrechts, Richard Paap
Journal Of Marketing Research, vol. 52, 2015, p. 200-216.

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