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Autor

Nome:
Mark Casson
Artigos 4:

Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History
Teresa Silva Lopes, Mark Casson, Geoffrey Jones
Journal Of International Business Studies, vol. 50, 2019, p. 1338-1358.

Foreign Direct Investment in High-Risk Environments: An Historical Perspective
Mark Casson, Teresa Silva Lopes
Business History, vol. 55, 2013, p. 375-404.

Brand Protection and the Globalization of British Business
Teresa Silva Lopes, Mark Casson
Business History Review, vol. 86, 2012, p. 287-310.

Entrepreneurship and the Development of Global Brands
Teresa Silva Lopes, Mark Casson
Business History Review, vol. 81, 2007, p. 651-680.

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