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Article
Title:
Entrepreneurship and the Development of Global Brands
Authors:
Teresa Silva Lopes
(
U London
)
Mark Casson
(
U Reading
)
Journal:
Business History Review
Year:
2007
Volume:
81
Pages:
651-680
JEL codes:
M31 - Marketing
M37 - Advertising
L2 - Firm Objectives, Organization, and Behavior
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