Title:

Linking Entrepreneurial Orientation to Brand Reputation

Authors:

Orlando Lima Rua (Inst Politécnico Porto)
Alexandra Franca (U Minho)

Journal:

Global Business And Economics Review

Year:

2018

Volume:

20

Number:

5-6

Pages:

667-678

JEL codes:

M13 - Entrepreneurship
M31 - Marketing
D21 - Firm Behavior
L25 - Firm Performance: Size, Diversification and Scope, Age, Profit, and Sales