Título:

Models of Competitive Price Promotions: Some Empirical Evidence from the Coffee and Saltine Crackers Markets

Autor:

Miguel Villas-Boas (U CA, Berkeley)

Revista:

Journal of Economics and Management Strategy

Ano:

1995

Volume:

4

Páginas:

85-107

Códigos JEL:

L66 - Food; Beverages; Cosmetics; Tobacco
M31 - Marketing
L11 - Production, Pricing, and Market Structure; Size Distribution of Firms