Title:

Salience Theory of Choice under Risk

Authors:

Pedro Bordalo (U London, Royal Holloway College)
Nicola Gennaioli (U Pompeu Fabra, CREi, Barcelona GSE)
Andrei Shleifer (Harvard U)

Journal:

Quarterly Journal Of Economics

Year:

2012

Volume:

127

Number:

3

Pages:

1243-1285

JEL codes:

D44 - Auctions
D81 - Criteria for Decision-Making under Risk and Uncertainty