Title:

Cross-Selling in the US Home Video Industry

Authors:

Luis Cabral (NYU)
Gabriel Natividad (U Piura)

Journal:

Rand Journal of Economics

Year:

2016

Volume:

47

Number:

1

Pages:

29-47

JEL codes:

L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
L14 - Transactional Relationships; Contracts and Reputation; Networks
M31 - Marketing
M37 - Advertising
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce