Artigo
- Título:
- Cross-Selling in the US Home Video Industry
- Autores:
-
Luis Cabral
(NYU)
Gabriel Natividad
(U Piura)
- Revista:
-
Rand Journal of Economics
- Ano:
- 2016
- Volume:
- 47
- Número:
- 1
- Páginas:
- 29-47
- Códigos JEL:
-
L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
L14 - Transactional Relationships; Contracts and Reputation; Networks
M31 - Marketing
M37 - Advertising
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce
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