Share the Fame or Share the Blame? The Reputational Implications of Partnerships
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Luis Almeida Costa,
Luís Vasconcelos
Journal of Economics and Management Strategy,
vol. 19, 2010, p. 259-301.
Licensing and Bundling
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Luis Almeida Costa,
Ingemar Dierickx
International Journal of Industrial Organization,
vol. 20, 2002, p. 251-267.