Autor

Nome:
Eduardo B. Andrade
Artigo 1:
Ranking: CEF.UP+NIPE (average of all rankings) (2012).

The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects 13.59
Juliano Laran, Amy N. Dalton, Eduardo B. Andrade
Journal Of Consumer Research, vol. 37, 2011, p. 999-1014.

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