The Market for Surprises: Selling Substitute Goods through Lotteries
Filippo Balestrieri, Sergei Izmalkov, João Leão
Journal Of The European Economic Association, vol. 19, 2021, p. 509-535.

Expert Opinion and the Demand for Experience Goods: An Experimental Approach in the Retail Wine Market
James Hilger, Greg Rafert, Sofia Villas-Boas
Review of Economics and Statistics, vol. 93, 2011, p. 1289-1296.