Título:

Brands and the Evolution of Multinationals in Alcoholic Beverages

Autor:

Teresa Silva Lopes (U Reading, U Católica Portuguesa) U Católica Portuguesa)

Revista:

Business History

Ano:

2002

Volume:

44

Páginas:

1-30

Códigos JEL:

L66 - Food; Beverages; Cosmetics; Tobacco
M37 - Advertising
F23 - Multinational Firms; International Business
N80 - General, International, or Comparative
G34 - Mergers; Acquisitions; Restructuring; Corporate Governance