Title:

Brands and the Evolution of Multinationals in Alcoholic Beverages

Author:

Teresa Silva Lopes (U Reading, U Católica Portuguesa) U Católica Portuguesa)

Journal:

Business History

Year:

2002

Volume:

44

Pages:

1-30

JEL codes:

L66 - Food; Beverages; Cosmetics; Tobacco
M37 - Advertising
F23 - Multinational Firms; International Business
N80 - General, International, or Comparative
G34 - Mergers; Acquisitions; Restructuring; Corporate Governance