Title:

A Mercantilist Brand: The British East India Company and Madeira Wine, 1756-1834

Authors:

Maria Benedita Almada Camara (U Madeira)
Teresa da Silva Lopes (New York U)
Robert Fredona (Harvard U)

Journal:

Business History Review

Year:

2024

Volume:

98

Number:

1

Pages:

81-118

JEL code:

M31 - Marketing