Title:

Unbundling the Brand: Differentiation and the Law in the Brazilian South American Tea Industry

Authors:

Teresa Silva Lopes (U York)
Bruna Dourado (Universidade Federal Fluminense)
Elizabeth Santos de Souza (Universidade Federal Fluminense)

Journal:

Business History

Year:

2024

Volume:

66

Number:

4

Pages:

859-883

JEL codes:

M31 - Marketing
O14 - Industrialization; Manufacturing and Service Industries; Choice of Technology
Q13 - Agricultural Markets and Marketing; Cooperatives; Agribusiness
L66 - Food; Beverages; Cosmetics; Tobacco
N4 - Government, War, Law, and Regulation
N5 - Agriculture, Natural Resources, Environment, and Extractive Industries
N6 - Manufacturing and Construction

DOI:

10.1080/00076791.2022.2036130